The Role of On-Hold Messages in Promoting Veterinary Services
Every veterinary practice offers a wide array of services, from preventive care and diagnostics to surgical procedures and behavioral counseling. But are your clients fully aware of all the services you provide? On-hold messages can help spread the word, and here's how:
1. Highlighting Specialized Services:
Does your practice offer advanced diagnostic tools like ultrasound or endoscopy? Does your team include specialists in orthopedics or dermatology? Highlight these specialized services in your on-hold messages. "Did you know we offer advanced diagnostic services like ultrasound and endoscopy?"
2. Promoting Preventive Care:
Emphasize the importance of preventive care in your on-hold messages to encourage clients to make regular appointments for check-ups and vaccinations. "Preventive care is the best care. Ask us about our comprehensive wellness plans."
3. Reminders for Routine Procedures:
Use on-hold messages to remind pet owners about routine procedures like dental cleanings and spay/neuter surgeries. "When was the last time your pet had a dental check-up? Schedule one today to keep those pearly whites healthy."
4. Behavioral Counseling and Training:
If you offer behavioral counseling or training services, make sure your clients know about it. "Struggling with behavioral issues with your pet? Ask us about our behavioral counseling services."
5. Emergency Services:
Remind clients that your practice is ready to help in case of an emergency. "We're here for you 24/7 for any pet emergencies. Your pet's health is our top priority."
At Paws Pause, we strive to help veterinary practices optimize their on-hold messages to not only entertain and engage callers, but also to educate them about the breadth of services available at your practice.
Promoting your services through on-hold messages not only increases their utilization, but also strengthens the bond with your clients by reminding them of the comprehensive care you provide for their pets.
